Regulators Send a Message Against New Online IDs.
The United Kingdom's Information Commissioner’s Office sent a clear message to Google and other companies developing online identifiers to replace third-party cookies: tracking users without their consent via cookies by another name isn’t going to fly.
In a blog post, ICO explicitly called its message a “warning” ordering companies to “comply with data protection law and stop the excessive collection and use of people’s data.”
This is one of our core convictions at Reklaim: A new identifier will not solve privacy problems for either businesses or consumers on the road to a consent-based digital economy.
Rather, businesses will need to change the way they interact with consumers, consistently asking them for consent for targeted advertising and other data-driven applications.
What We’re Reading
GoDaddy security breach exposes WordPress users’ data.
Consumers’ data privacy is an inalienable right.
European Parliament cracks down on targeted advertising.