The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)
The importance of opt-in consent for processing Sensitive Personal Information (SPI) cannot be overstated. Let's explore some key factors that highlight its significance.
Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments
In today's digital age, consumer personal data is more valuable than ever before, and its protection has become a paramount concern. With privacy regulations putting restrictions on targeting audiences based on Sensitive Personal Information (SPI) such as ethnicity and sexual orientation, the landscape is rapidly evolving. One significant type of data that demands attention is health data. Typically protected by HIPAA, health data now faces additional safeguards, especially with states requiring opt-in for Sensitive Personal Information (SPI), which can include specific health data. While most have heard about the "Washington My Health My Data Act" (MHMD), other states are passing bills, including Nevada and Connecticut.
Navigating the Cookie-less Future
The deprecation of third-party cookies has already begun, marking a significant transformation in digital marketing. Tech giants like Google and Apple are phasing out support for cookies due to privacy concerns. As advertisers grapple with the changing landscape, innovative solutions like Reklaim offer a cookieless approach, addressing the challenges of the evolving ad ecosystem.
Reklaim Introduces HIPAA Compliant Health Data Solution
Reklaim has expanded its innovative 'opt-in' marketplace to include health-related DealIDs and data for social and programmatic. Through the introduction of a HIPAA flag, consumers are notified in the Reklaim application in advance of sharing any health-related data. This enhancement gives consumers greater control, allowing them to choose and opt out of specific data-sharing preferences prior to them being presented to brands and agencies.
Compliant Health Data Made Simple with Reklaim’s New Health Data Solution
Embarking on the quest for compliant health data has never been more daunting, especially with the ever-evolving landscape of state laws complicating matters. From the federal stronghold of HIPAA regulations to the intricacies of individual state laws, such as those in Washington, Nevada, and Connecticut.
Reklaim Launches Contextual Audiences
Exciting new developments at Reklaim! Today, we are happy to announce the launch of our new contextual audience solution. With over 50% of marketers turning to contextual marketing to enhance advertising effectiveness and 74% embracing this strategy following the decline of device IDs and third-party cookies, adding a contextual solution to compliment our behavioral and 1x1 audiences is a natural evolution for Reklaim.
reklaim’s DE&I Multicultural Private Marketplace
Reklaim's DE&I Multicultural Marketplace (DealIDs & PMPs) is a groundbreaking solution that harmonizes privacy considerations with a commitment to diversity. It pairs explicit opt-in data from diverse communities with minority-owned media, providing advertisers a unique opportunity to engage authentically & inclusively.
REKLAIM PARTNERS WITH SNOWFLAKE
Reklaim Provides CCPA Complaint Data & Do Not Sell Signals To Privacy-Focused Clientele via Snowflake Marketplace
sensitive personal information (SPI). Are you ready?
Under the California Privacy Rights Act (“CPRA”) and the Virginia Consumer Data Protection Act (“VCDPA”), “sensitive personal information,” which has passed into U.S. privacy law, is an acknowledgment that specific personal data requires an explicit opt-in for this data to be used.
Three Common Mistakes to Avoid in Connected TV (CTV)
Everyone is moving more of their budget to Connected TV. Three tips to ensure an effective campaign.
2022 data privacy predictions
In 2021, the private sector got serious about data privacy, led by Big Tech gatekeepers such as Google and Apple, who are making it harder for businesses to track consumers without their consent on desktop and mobile. The privacy startup sector exploded, and adtech vendors rolled out new trackers left and right to fill the gaps left by cookies.
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
2021’s Data Privacy Milestones
2021 will be remembered as the year the private sector started getting serious about privacy, propelled primarily not by legislation but rather ecosystem-shattering moves by Big Tech gatekeepers such as Google and Apple.
Here are the big moves from 2021 and predictions for the evolution of data privacy and its impact on business in 2022.
Reklaim Was featured in The Wall Street Journal
Personal Data Is Worth Billions. These Startups Want You to Get a Cut. Reklaim, for example, gives users a view into the information that the industry buys and sells on them.
The Effects of Consenting (or not)
For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default.
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?
Here’s what you can do and should expect from businesses that store your data:
CONSENT FOR DATA IS LIKE MILK
As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.