sensitive personal information (SPI). Are you ready?
Explore how Reklaim safeguards sensitive personal information and utilizes zero-party data for enhanced privacy and consent management. Learn about our strategies to ensure data security and consumer trust.
2022 data privacy predictions
In 2021, the private sector got serious about data privacy, led by Big Tech gatekeepers such as Google and Apple, who are making it harder for businesses to track consumers without their consent on desktop and mobile. The privacy startup sector exploded, and adtech vendors rolled out new trackers left and right to fill the gaps left by cookies.
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
2021’s Data Privacy Milestones
2021 will be remembered as the year the private sector started getting serious about privacy, propelled primarily not by legislation but rather ecosystem-shattering moves by Big Tech gatekeepers such as Google and Apple.
Here are the big moves from 2021 and predictions for the evolution of data privacy and its impact on business in 2022.
The Effects of Consenting (or not)
For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default.
Women in Data Privacy
HAPPY INTERNATIONAL WOMEN’S DAY! WE WANT TO PUT THE SPOTLIGHT ON WOMEN IN DATA PRIVACY TODAY AND, WELL, EVERY DAY!
We at Reklaim celebrate all the strong, intelligent, bright, curious, powerful, loving, fierce, proficient women in our lives and in the Tech community that ask the hard questions and work every single day to make this world a better place. While we are proud of having a wonderfully diverse team, we also want to acknowledge the societal disparities women face every single day. Did you know there is a significant “gender gap” when it comes to digital privacy? While women have greater concerns than men about digital privacy, research shows that they also have less awareness of the potential threats posed by technology, data, and interface design.
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?
Here’s what you can do and should expect from businesses that store your data:
