Finish Strong: Reklaim’s Opt-In Data for Q4 Political and Seasonal Campaigns
As we approach the end of the year, Q4 brings critical opportunities to fine-tune your advertising strategies. With just over two weeks until the election, along with Black Friday, Cyber Monday, Holiday, and the cold and flu season approaching, now is the time to leverage Reklaim’s data solutions to drive performance. Here’s how we can help:
Political & Election: Engage Key Audiences with Multicultural Data
With the election two weeks away, Reklaim has expanded its political data set by adding over 400 congressional districts, giving you the precision you need to engage politically active audiences.
Add Reklaim’s explicitly opt-in multicultural data (a privacy requirement for multicultural targeting) to these battleground states to help you reach diverse and minority voters.
Why it matters: Minority voters will dictate the outcome on November 5. Reklaim’s data explicitly opted in by voters, ensures compliance with privacy requirements regarding ethnicity, gender, sexual orientation, and political preference.
Download Political x Multicultural PDF
Cold & Flu Season: Dynamic Data Solutions Powered by CDC Cold & Flu Index
As cold and flu season approaches, Reklaim offers a first-to-market solution using real-time CDC data to help healthcare brands reach the right audiences at the right time. Using the CDC Cold and Flu Index, we’ve created unique DealIDs that dynamically update as states move through different stages of flu activity. This ensures your brand reaches consumers in the areas most affected by cold and flu outbreaks.
Why it matters: Our IP x Zip Code/State targeting, mobile ID, and email verification confirm each individual’s location in an impacted area. Plus, all Reklaim data is fully HIPAA-compliant, allowing you to engage your audience confidently during peak flu season.
YouTube Targeting x Black Friday & Cyber Monday: Target Ready-to-Buy Consumers
If your holiday campaigns are experiencing underperformance or scaling issues, Reklaim’s data includes opted-in consumers specifically planning to shop on Black Friday. With the biggest shopping weekend around the corner, Reklaim can help by pushing shopper segments to your preferred media channels—whether for programmatic, search, social, CTV, YouTube, audio, or display.
Why it matters: Black Friday shoppers are highly engaged and ready to convert. Reklaim’s data ensures your ads reach those consumers who are actively planning their purchases, giving your campaigns the precision and scale they need for success.
Download Holiday Shopping PDF
Want to explore how Reklaim’s unique opt-in data can drive your Q4 campaign success? Contact our sales team today!
