Navigating the New Rules of Marketing to Multicultural Audiences
Discover how Reklaim CEO Neil Sweeney explores the evolving landscape of marketing to multicultural audiences in his latest article for AdMonsters. Learn about data privacy, zero-party data, and the importance of consumer consent in modern marketing strategies.
The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)
Discover the significance of opt-in consent for processing Sensitive Personal Information (SPI) and leveraging Zero-Party Data. Learn about privacy laws, key statistics, and how businesses can ensure compliance to build trust and gain a competitive edge. Stay informed with Reklaim's expert insights.
Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments
Stay updated on the latest health data privacy laws, including explicit opt-in consent and Zero-Party Data. Learn about new regulations like the Washington My Health My Data Act, Nevada SB 370, and Connecticut SB 3. Discover how these changes impact businesses and the steps needed to ensure compliance and build consumer trust. Read more on Reklaim.
Navigating the Cookie-less Future
The deprecation of third-party cookies has already begun, marking a significant transformation in digital marketing. Tech giants like Google and Apple are phasing out support for cookies due to privacy concerns. As advertisers grapple with the changing landscape, innovative solutions like Reklaim offer a cookieless approach, addressing the challenges of the evolving ad ecosystem.
Reklaim Introduces HIPAA Compliant Health Data Solution
Discover Reklaim's new HIPAA-compliant health data solution, providing greater control over sensitive information with explicit opt-in consent. Learn how leveraging Zero-Party Data enhances compliance and targeting in healthcare marketing. Stay informed on privacy regulations and optimize your strategies with Reklaim's comprehensive, privacy-conscious toolkit.
Compliant Health Data Made Simple with Reklaim’s New Health Data Solution
Reklaim simplifies health data compliance with its new HIPAA-compliant solution, featuring opt-in consent and Zero-Party Data. Learn how this innovation helps businesses navigate complex regulations and ensures consumer control over sensitive health information. Empower your data strategy with Reklaim's privacy-focused approach.
Reklaim Launches Contextual Audiences
Explore Reklaim's new contextual audience solution, offering advanced targeting while respecting user privacy. Learn how opt-in consent and Zero-Party Data can enhance advertising effectiveness across various verticals, including auto, retail, and healthcare. Stay ahead in the cookie-less future with Reklaim's innovative contextual advertising strategies.
reklaim’s DE&I Multicultural Private Marketplace
Reklaim's DE&I Multicultural Marketplace (DealIDs & PMPs) is a groundbreaking solution that harmonizes privacy considerations with a commitment to diversity. It pairs explicit opt-in data from diverse communities with minority-owned media, providing advertisers a unique opportunity to engage authentically & inclusively.
Reflecting on 5 Years of GDPR
Explore Reklaim's perspective on the fifth anniversary of GDPR implementation. Gain insights into the impact of GDPR on data privacy regulations, compliance strategies, and the evolving landscape of consumer consent.
REKLAIM PARTNERS WITH SNOWFLAKE
Discover how Reklaim's partnership with Snowflake transforms data management capabilities. Learn about the collaboration's benefits, from advanced analytics to scalable data solutions, empowering businesses with actionable insights
sensitive personal information (SPI). Are you ready?
Explore how Reklaim safeguards sensitive personal information and utilizes zero-party data for enhanced privacy and consent management. Learn about our strategies to ensure data security and consumer trust.
Women in Data Privacy
HAPPY INTERNATIONAL WOMEN’S DAY! WE WANT TO PUT THE SPOTLIGHT ON WOMEN IN DATA PRIVACY TODAY AND, WELL, EVERY DAY!
We at Reklaim celebrate all the strong, intelligent, bright, curious, powerful, loving, fierce, proficient women in our lives and in the Tech community that ask the hard questions and work every single day to make this world a better place. While we are proud of having a wonderfully diverse team, we also want to acknowledge the societal disparities women face every single day. Did you know there is a significant “gender gap” when it comes to digital privacy? While women have greater concerns than men about digital privacy, research shows that they also have less awareness of the potential threats posed by technology, data, and interface design.
