Reklaim Launches Contextual Audiences

Exciting new developments at Reklaim! Today, we are happy to announce the launch of our new contextual audience solution.  With over 50% of marketers turning to contextual marketing to enhance advertising effectiveness and 74% embracing this strategy following the decline of device IDs and third-party cookies, adding a contextual solution to compliment our behavioral and 1x1 audiences is a natural evolution for Reklaim.   

Available in The Trade Desk, Xandr, and Pubmatic, in both the USA and Canada, these contextual audiences allow you to supplement your current Reklaim behavioral audiences with a contextual option while also preparing your clients for the inevitable demise of the cookie.

Rekaim's contextual offering covers all verticals, including auto, CPG, retail, B2B, B2C, and healthcare.  Additionally, due to Reklaim’s 1x1 panel, our team can create any hard-to-reach contextual audience you are having difficulty finding. 

In the ever-evolving digital advertising landscape, contextual advertising has emerged as a powerful alternative to many tactics being deployed today. By displaying ads based on users' interests and webpage content, this approach offers a personalized experience while respecting user privacy. As a valued client, you're among the first to explore our contextual advertising solution.

Please feel free to contact us today at sales@reklaimyours.com to get a list of our current contextual taxonomy or to discuss a personalized strategy for your client.

Did you miss our insightful webinar on Contextual audiences? Watch the full recap here, where Reklaim's Founder and CEO Neil Sweeney, along with experts from Oracle, MiQ, Semasio, and the Leaf Group, discussed contextual scalability and its evolving role in the world of post-cookie deprecation.