Navigating the New Rules of Marketing to Multicultural Audiences
Discover how Reklaim CEO Neil Sweeney explores the evolving landscape of marketing to multicultural audiences in his latest article for AdMonsters. Learn about data privacy, zero-party data, and the importance of consumer consent in modern marketing strategies.
The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)
Discover the significance of opt-in consent for processing Sensitive Personal Information (SPI) and leveraging Zero-Party Data. Learn about privacy laws, key statistics, and how businesses can ensure compliance to build trust and gain a competitive edge. Stay informed with Reklaim's expert insights.
Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments
Stay updated on the latest health data privacy laws, including explicit opt-in consent and Zero-Party Data. Learn about new regulations like the Washington My Health My Data Act, Nevada SB 370, and Connecticut SB 3. Discover how these changes impact businesses and the steps needed to ensure compliance and build consumer trust. Read more on Reklaim.
Navigating the Cookie-less Future
The deprecation of third-party cookies has already begun, marking a significant transformation in digital marketing. Tech giants like Google and Apple are phasing out support for cookies due to privacy concerns. As advertisers grapple with the changing landscape, innovative solutions like Reklaim offer a cookieless approach, addressing the challenges of the evolving ad ecosystem.
Reklaim Introduces HIPAA Compliant Health Data Solution
Discover Reklaim's new HIPAA-compliant health data solution, providing greater control over sensitive information with explicit opt-in consent. Learn how leveraging Zero-Party Data enhances compliance and targeting in healthcare marketing. Stay informed on privacy regulations and optimize your strategies with Reklaim's comprehensive, privacy-conscious toolkit.
Compliant Health Data Made Simple with Reklaim’s New Health Data Solution
Reklaim simplifies health data compliance with its new HIPAA-compliant solution, featuring opt-in consent and Zero-Party Data. Learn how this innovation helps businesses navigate complex regulations and ensures consumer control over sensitive health information. Empower your data strategy with Reklaim's privacy-focused approach.
Reklaim Launches Contextual Audiences
Explore Reklaim's new contextual audience solution, offering advanced targeting while respecting user privacy. Learn how opt-in consent and Zero-Party Data can enhance advertising effectiveness across various verticals, including auto, retail, and healthcare. Stay ahead in the cookie-less future with Reklaim's innovative contextual advertising strategies.
reklaim’s DE&I Multicultural Private Marketplace
Reklaim's DE&I Multicultural Marketplace (DealIDs & PMPs) is a groundbreaking solution that harmonizes privacy considerations with a commitment to diversity. It pairs explicit opt-in data from diverse communities with minority-owned media, providing advertisers a unique opportunity to engage authentically & inclusively.
Reflecting on 5 Years of GDPR
Explore Reklaim's perspective on the fifth anniversary of GDPR implementation. Gain insights into the impact of GDPR on data privacy regulations, compliance strategies, and the evolving landscape of consumer consent.
REKLAIM PARTNERS WITH SNOWFLAKE
Discover how Reklaim's partnership with Snowflake transforms data management capabilities. Learn about the collaboration's benefits, from advanced analytics to scalable data solutions, empowering businesses with actionable insights
zero party data vs. first-party data vs. third-party data
Third-party data means the data is minimum three steps away from where consent was collected. Second, two steps, and first, one step. A publisher like the Wall Street Journal is an excellent example of first-party data. They collect data directly from you to power their site. This is first-party data. Second-party data would be if this same publisher provided this data to a partner or platform
Three Common Mistakes to Avoid in Connected TV (CTV)
Learn about the common pitfalls in connected TV advertising and how to steer clear of them. Reklaim shares expert insights to optimize your campaigns and maximize ROI.
2022 data privacy predictions
In 2021, the private sector got serious about data privacy, led by Big Tech gatekeepers such as Google and Apple, who are making it harder for businesses to track consumers without their consent on desktop and mobile. The privacy startup sector exploded, and adtech vendors rolled out new trackers left and right to fill the gaps left by cookies.
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?
Here’s what you can do and should expect from businesses that store your data:
CONSENT FOR DATA IS LIKE MILK
As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.
