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![CONSENT FOR DATA IS LIKE MILK](https://images.squarespace-cdn.com/content/v1/60e8644b0615fa46b8034b47/1633370865301-QMJ0ILZLVHOSJDY2ETF0/Press+Thumbnail+Images.png)
CONSENT FOR DATA IS LIKE MILK
As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.
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