Welcome to Reklaim
Today we launched Reklaim to transition Killi to a brand that reflects our core mission. Over the past year, we have worked hard to incorporate our community’s feedback (both good and bad) to provide a brand that aligns more with where we are today and where we are going in the future.
While some of you might think of this rebrand as a ‘new’ product, I would classify this more as an evolution of our journey as a company. This is not just a new color palette and a new logo. We took this all the way back to the beginning and reexamined what we believed in, what the gap in the market was, and how we were providing solutions that appealed to all people in all countries. In short, we asked what we wanted to be when we grew up and then looked really hard in the mirror to determine if we were on the right path. In some cases, we were, but in others, we weren’t.
The core problem with data privacy is access, not compensation. SHIFT POWER BACK
When brainstorming Reklaim, we reexamined the data market to determine where the core issue was. Initially, we thought that the gap was compensation for your data. While true, this was too narrow and did not address the percentage of the population who do not want to sell their data, nor did it acknowledge that in order to be compensated for your data, you first had to access the data and see what businesses knew about you.
The first version of Killi, which was based on creating a product where you needed to add more data to be paid, solved the gap regarding compensation but did nothing to solve for all of the data of each consumer currently circulating in the market today. The revelation was that the gap is not compensation, the gap in the consumer data market is access. Reklaim provides you access to your data so YOU can decide what YOU want to do with it.
Where can you as a consumer go to see your data?
Think about it. Where can you as a consumer go to see your data? Nowhere. How about opt-out? Same thing. See who has purchased your data? Nope. Edit your data? You know the answer. This makes absolutely no sense. The global data market is worth $400 billion a year, where each consumer profile is being sold for approximately $6,000 per year. Consumers have no options to decide if they would like to participate or opt out, as there is no destination where their data is displayed.
This, too, is where we feel there is a gap in the market. A lack of a destination. Robinhood, Uber, Warby Parker, Allbirds — all direct to consumer destinations (DTC), heavily reliant on data, established to unseat incumbents. Yet, who is this DTC brand in data? It doesn’t exist. If Robinhood is trying to democratize trading for 30 million people in the USA, we are trying to democratize data for 300 million. Today we are planting that flag establishing THE consumer destination for data, giving consumers a destination to view their data and determine what they would like to do with it. We are the only company in the world with this mission, and we think it's an important one.
We aren’t quite where we want to be yet, and there are lots of iterations to come in the next few quarters, but the Reklaim rebrand and strategy have put us on the path to get there. In the past year, we have moved the product away from surveys and toward access. We introduced access to Facebook's hacked data for over 500 million people as well as the data collected and sold by data brokers for 300 million people. These enhancements have allowed millions of people to Reklaim what's theirs and put it under their control. Today one out of every two people in the United States can find their data in the Reklaim ecosystem that has been collected and sold without their input. By Christmas, we are aiming to have this Reklaim ratio at 100% in the USA.
Our goal = global
Our goal is to provide every consumer on the planet with access to their data. To provide them with a platform of endless options as a byproduct of this access. To allow them the right of privacy or compensation, the comfort of knowing what data has been leaked, and what information has been shared. The benefits of this ecosystem are endless — from solving data hacks and security to powering the blockchain. There are over 7 billion people on the planet, and the majority of them have a data profile that they do not have access to. No company has a mission that would more radically change how consumers all over the world engage with their data. This makes Reklaim the most important company in the world right now.
We hope you come along for the ride.
It’s going to be great.
Neil
CEO / Founder
