Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments
In today's digital age, consumer personal data is more valuable than ever before, and its protection has become a paramount concern. With privacy regulations putting restrictions on targeting audiences based on Sensitive Personal Information (SPI) such as ethnicity and sexual orientation, the landscape is rapidly evolving. One significant type of data that demands attention is health data. Typically protected by HIPAA, health data now faces additional safeguards, especially with states requiring opt-in for Sensitive Personal Information (SPI), which can include specific health data. While most have heard about the "Washington My Health My Data Act" (MHMD), other states are passing bills, including Nevada and Connecticut.
Navigating the Cookie-less Future
The deprecation of third-party cookies has already begun, marking a significant transformation in digital marketing. Tech giants like Google and Apple are phasing out support for cookies due to privacy concerns. As advertisers grapple with the changing landscape, innovative solutions like Reklaim offer a cookieless approach, addressing the challenges of the evolving ad ecosystem.
Reklaim Introduces HIPAA Compliant Health Data Solution
Reklaim has expanded its innovative 'opt-in' marketplace to include health-related DealIDs and data for social and programmatic. Through the introduction of a HIPAA flag, consumers are notified in the Reklaim application in advance of sharing any health-related data. This enhancement gives consumers greater control, allowing them to choose and opt out of specific data-sharing preferences prior to them being presented to brands and agencies.
Compliant Health Data Made Simple with Reklaim’s New Health Data Solution
Embarking on the quest for compliant health data has never been more daunting, especially with the ever-evolving landscape of state laws complicating matters. From the federal stronghold of HIPAA regulations to the intricacies of individual state laws, such as those in Washington, Nevada, and Connecticut.
Reklaim Launches Contextual Audiences
Exciting new developments at Reklaim! Today, we are happy to announce the launch of our new contextual audience solution. With over 50% of marketers turning to contextual marketing to enhance advertising effectiveness and 74% embracing this strategy following the decline of device IDs and third-party cookies, adding a contextual solution to compliment our behavioral and 1x1 audiences is a natural evolution for Reklaim.
sensitive personal information (SPI). Are you ready?
Under the California Privacy Rights Act (“CPRA”) and the Virginia Consumer Data Protection Act (“VCDPA”), “sensitive personal information,” which has passed into U.S. privacy law, is an acknowledgment that specific personal data requires an explicit opt-in for this data to be used.