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Every single adult on the internet has a digital profile. You included. And every time you’re online, whether you’re browsing on your computer or using apps on your phone you are adding to your profile. Companies are constantly building and updating your profile, including your name, age, interests, shopping history, addresses, and more!
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Your Favorite Beer Company is Now a Data Company
Consider a legacy beverage company such as Molson Coors, which ran an online contest this summer, ultimately offering one customer a backyard bar. In exchange, the company got contact information from some 40,000 customers, the Wall Street Journal reported.