Reklaim Introduces HIPAA Compliant Health Data Solution

Reklaim has expanded its innovative 'opt-in' marketplace to include health-related DealIDs and data for social and programmatic. Through the introduction of a HIPAA flag, consumers are notified in the Reklaim application in advance of sharing any health-related data. This enhancement gives consumers greater control, allowing them to choose and opt out of specific data-sharing preferences prior to them being presented to brands and agencies.