The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)
Discover the significance of opt-in consent for processing Sensitive Personal Information (SPI) and leveraging Zero-Party Data. Learn about privacy laws, key statistics, and how businesses can ensure compliance to build trust and gain a competitive edge. Stay informed with Reklaim's expert insights.
Reflecting on 5 Years of GDPR
Explore Reklaim's perspective on the fifth anniversary of GDPR implementation. Gain insights into the impact of GDPR on data privacy regulations, compliance strategies, and the evolving landscape of consumer consent.
zero party data vs. first-party data vs. third-party data
Third-party data means the data is minimum three steps away from where consent was collected. Second, two steps, and first, one step. A publisher like the Wall Street Journal is an excellent example of first-party data. They collect data directly from you to power their site. This is first-party data. Second-party data would be if this same publisher provided this data to a partner or platform
Three Common Mistakes to Avoid in Connected TV (CTV)
Learn about the common pitfalls in connected TV advertising and how to steer clear of them. Reklaim shares expert insights to optimize your campaigns and maximize ROI.