Navigating the New Era of Health Data Privacy: A Closer Look at Recent Developments

In today's digital age, consumer personal data is more valuable than ever before, and its protection has become a paramount concern. With privacy regulations putting restrictions on targeting audiences based on Sensitive Personal Information (SPI) such as ethnicity and sexual orientation, the landscape is rapidly evolving. One significant type of data that demands attention is health data. Typically protected by HIPAA, health data now faces additional safeguards, especially with states requiring opt-in for Sensitive Personal Information (SPI), which can include specific health data. While most have heard about the "Washington My Health My Data Act" (MHMD), other states are passing bills, including Nevada and Connecticut.