MULTICULTURAL & DEI MARKETING IN AN OPT-IN WORLD

On Wednesday June 28, 2023 our very own Neil Sweeney sat down with an expert panel to discuss multicultural & DEI marketing in a world that requires opt-in/consent for Sensitive Personal Information (SPI).

🎙️ Expert Panel:
🔸 Neil Sweeney, CEO at Reklaim
🔸 Michael Guzewicz, Senior Director of Strategic Partnerships at OpenX
🔸 Albert Thompson , Managing Director of Digital Innovation at Walton Isaacson

💡Topics Discussed:
✅ Sensitive Personal Information (SPI)
✅ State privacy laws and consent for SPI
✅ Impact of opt-in on multicultural marketing
✅ Combining SPI data and minority media for DEI goals
✅ Adapting to new changes in multicultural objectives

If you missed out, you can find the full video here:

HUGE thanks to our guest panel for their time and valuable insights shared.

If you enjoyed this webinar as much as we did, keep an eye out for our next one!

In the meantime if you have any questions follow the link below to contact sales!