![sensitive personal information (SPI). Are you ready?](https://images.squarespace-cdn.com/content/v1/60e8644b0615fa46b8034b47/1671811799764-BVW2MTATT835E1CL1SJS/Press+Thumbnail+Images.png)
sensitive personal information (SPI). Are you ready?
Under the California Privacy Rights Act (“CPRA”) and the Virginia Consumer Data Protection Act (“VCDPA”), “sensitive personal information,” which has passed into U.S. privacy law, is an acknowledgment that specific personal data requires an explicit opt-in for this data to be used.
![The Effects of Consenting (or not)](https://images.squarespace-cdn.com/content/v1/60e8644b0615fa46b8034b47/1638299303015-X4MJW266X1E12LCP4N24/Press+Thumbnail+Images.png)
The Effects of Consenting (or not)
For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default.