Marla Baum 9/4/24 Marla Baum 9/4/24

Introducing Reklaim's Opt-In DealID Marketplace

Marla Baum 5/28/24 Marla Baum 5/28/24

The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)

Discover the significance of opt-in consent for processing Sensitive Personal Information (SPI) and leveraging Zero-Party Data. Learn about privacy laws, key statistics, and how businesses can ensure compliance to build trust and gain a competitive edge. Stay informed with Reklaim's expert insights.

Marla Baum 5/29/23 Marla Baum 5/29/23

Reflecting on 5 Years of GDPR

Explore Reklaim's perspective on the fifth anniversary of GDPR implementation. Gain insights into the impact of GDPR on data privacy regulations, compliance strategies, and the evolving landscape of consumer consent.

Marla Baum 12/19/22 Marla Baum 12/19/22

sensitive personal information (SPI). Are you ready?

Explore how Reklaim safeguards sensitive personal information and utilizes zero-party data for enhanced privacy and consent management. Learn about our strategies to ensure data security and consumer trust.

Guest User 2/24/22 Guest User 2/24/22

Three Common Mistakes to Avoid in Connected TV (CTV)

Learn about the common pitfalls in connected TV advertising and how to steer clear of them. Reklaim shares expert insights to optimize your campaigns and maximize ROI.

Neil Sweeney 1/7/22 Neil Sweeney 1/7/22

2022 data privacy predictions

In 2021, the private sector got serious about data privacy, led by Big Tech gatekeepers such as Google and Apple, who are making it harder for businesses to track consumers without their consent on desktop and mobile. The privacy startup sector exploded, and adtech vendors rolled out new trackers left and right to fill the gaps left by cookies.

But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.

Neil Sweeney 12/21/21 Neil Sweeney 12/21/21

2021’s Data Privacy Milestones

2021 will be remembered as the year the private sector started getting serious about privacy, propelled primarily not by legislation but rather ecosystem-shattering moves by Big Tech gatekeepers such as Google and Apple.

Here are the big moves from 2021 and predictions for the evolution of data privacy and its impact on business in 2022.

Neil Sweeney 11/30/21 Neil Sweeney 11/30/21

The Effects of Consenting (or not)

For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default.