![Navigating the Cookie-less Future](https://images.squarespace-cdn.com/content/v1/60e8644b0615fa46b8034b47/1707227079388-NS0K6S2UKA2HSZ2QEI16/Press+Thumbnail+Images+%282%29.png)
Navigating the Cookie-less Future
The deprecation of third-party cookies has already begun, marking a significant transformation in digital marketing. Tech giants like Google and Apple are phasing out support for cookies due to privacy concerns. As advertisers grapple with the changing landscape, innovative solutions like Reklaim offer a cookieless approach, addressing the challenges of the evolving ad ecosystem.
![sensitive personal information (SPI). Are you ready?](https://images.squarespace-cdn.com/content/v1/60e8644b0615fa46b8034b47/1671811799764-BVW2MTATT835E1CL1SJS/Press+Thumbnail+Images.png)
sensitive personal information (SPI). Are you ready?
Under the California Privacy Rights Act (“CPRA”) and the Virginia Consumer Data Protection Act (“VCDPA”), “sensitive personal information,” which has passed into U.S. privacy law, is an acknowledgment that specific personal data requires an explicit opt-in for this data to be used.