The Rise of Contextual and Changes to Targeting in Ad Tech
We wrapped up our 5th Reklaim webinar of 2021: The Rise of Contextual and Changes to Targeting in Ad Tech.
In yesterday’s webinar, Reklaim’s Founder and CEO Neil Sweeney discussed the following topics around contextual with a panel of experts from Oracle, MiQ Digital, Semasio and Leaf Group.
Weren’t able to attend? Not a problem. You can watch the full recap below.
Here are some key highlights from the discussion:
How can contextual scale?
Is it a fad?
Will it take a backseat to the cookie now that it has been delayed?
How do smaller publishers and long tail sites participate?
Tune in here to watch the full webinar.