The evolution of pmps in the world of programmatic

We wrapped up our 6th Reklaim webinar of 2021: The Evolution of PMPs in a World of Programmatic

Earlier this week our Founder & CEO, Neil Sweeney went live with Audigent and Xandr to discuss the evolution of PMPs in the world of programmatic. It was an insightful (and fun) session filled with trivia rounds and answers to some common misconceptions.

Here are some key highlights from the discussion:

• Why PMP vs Open Exchange?

• How is 1st-Party/ compliant data impacting PMP creation?

• What's the role of a publisher in PMP creation?

• What's the common misconception of PMPs?

Tune in here to watch the full webinar.