Marla Baum 9/4/24 Marla Baum 9/4/24

Introducing Reklaim's Opt-In DealID Marketplace

Marla Baum 5/28/24 Marla Baum 5/28/24

The Growing Importance of Opt-In Consent for Processing Sensitive Personal Information (SPI)

Discover the significance of opt-in consent for processing Sensitive Personal Information (SPI) and leveraging Zero-Party Data. Learn about privacy laws, key statistics, and how businesses can ensure compliance to build trust and gain a competitive edge. Stay informed with Reklaim's expert insights.

Marla Baum 5/29/23 Marla Baum 5/29/23

Reflecting on 5 Years of GDPR

Explore Reklaim's perspective on the fifth anniversary of GDPR implementation. Gain insights into the impact of GDPR on data privacy regulations, compliance strategies, and the evolving landscape of consumer consent.

Guest User 2/24/22 Guest User 2/24/22

Three Common Mistakes to Avoid in Connected TV (CTV)

Learn about the common pitfalls in connected TV advertising and how to steer clear of them. Reklaim shares expert insights to optimize your campaigns and maximize ROI.

Guest User 10/12/21 Guest User 10/12/21

Suppose Massive Hacks Are Inevitable. What Then?

Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?

Here’s what you can do and should expect from businesses that store your data:

Neil Sweeney 10/4/21 Neil Sweeney 10/4/21

CONSENT FOR DATA IS LIKE MILK

As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.