Marla Baum 12/19/22 Marla Baum 12/19/22

sensitive personal information (SPI). Are you ready?

Explore how Reklaim safeguards sensitive personal information and utilizes zero-party data for enhanced privacy and consent management. Learn about our strategies to ensure data security and consumer trust.

Neil Sweeney 11/30/21 Neil Sweeney 11/30/21

The Effects of Consenting (or not)

For the first time, Big Tech, like Apple, is giving users the choice as to whether they want to be tracked by the applications on their phone, tablet, or smart TV. Prior to this, all of these applications were tracking you by default.

Guest User 10/12/21 Guest User 10/12/21

Suppose Massive Hacks Are Inevitable. What Then?

Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?

Here’s what you can do and should expect from businesses that store your data:

Neil Sweeney 10/4/21 Neil Sweeney 10/4/21

CONSENT FOR DATA IS LIKE MILK

As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.