Women in Data Privacy
HAPPY INTERNATIONAL WOMEN’S DAY! WE WANT TO PUT THE SPOTLIGHT ON WOMEN IN DATA PRIVACY TODAY AND, WELL, EVERY DAY!
We at Reklaim celebrate all the strong, intelligent, bright, curious, powerful, loving, fierce, proficient women in our lives and in the Tech community that ask the hard questions and work every single day to make this world a better place. While we are proud of having a wonderfully diverse team, we also want to acknowledge the societal disparities women face every single day. Did you know there is a significant “gender gap” when it comes to digital privacy? While women have greater concerns than men about digital privacy, research shows that they also have less awareness of the potential threats posed by technology, data, and interface design.
Suppose Massive Hacks Are Inevitable. What Then?
Suppose hackers are sophisticated enough that, even when businesses take the necessary steps to protect themselves, breaches are likely to happen. What then?
Here’s what you can do and should expect from businesses that store your data:
CONSENT FOR DATA IS LIKE MILK
As concerns about data privacy have risen, vendors have propagated the misconception that first-party data is the key to privacy-first marketing. The emphasis on first-party data is the wrong way to think about data privacy. Instead of focusing on the differences among first-, second-, and third-party data, marketers should be asking themselves whether the consumer data they are using was collected with clear and affirmative consent.
